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The Folklore Company
For those rainy summer days

Design your own personal embroidery

Modern embroidery as a wall hanging, on a tote bag or why not on your clothes? Choose your own text and style - Embroider it yourself or get it ready made!

Order as PDF, DIY Kit or ready made

Stitchify your own image!

Your own photos, illustrations or lettering - Turn it into a cross stitch kit and get creative!

Get started!

What's your star sign?

Embroider your star sign, add your own name and birthday. Order as pdf, DIY-kit or as a ready made piece!

Embroider your star sign, add your own name and birthday


Hanna Karlzon

Hanna Karlzon, a Swedish illustrator and graphic designer enters the world of cross stitch. Take a look at the unique embroidery kit we've created together!

Check out the embroidery kit

Our favorite patterns from our design editor

Patterns we love! Do it yourself, add your own text and flavor on your favorite - create your own wall hanging today!

Show all of our patterns

Pre-designed embroidery kits

Skip the custom choices and get one of our pre-designed kits.

Show all of our embroidery kits

What is your favorite quote? Who is the artist that you never stop listening to? Put your favorite ones on the wall by creating your own personal cross stitch wall hanging in our unique design tool! DIY or order a ready made embroidery.

Design your own embroideryFrom 7.7 GBP

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Design your own embroidery wall hanging - this is how


1. Design

Select a cross stitch pattern, write your own text or get inspired by our quotes, chose colors and fonts - your own personal wall hanging is finished!


2. Delivery

Stitch your wall hanging yourself or get it as a ready made embroidery piece. Regardless of your choice, what you need will be sent directly to your home. Fast, easy and fun!


3. Create

Did you choose to sew it yourself? Then you’ll get the pattern either as a PDF directly to your email, or as a "Sew It Yourself"-kit that will land on your doormat. Now it’s time to start stitching!


”This company is absolutely fantastic. Sofia has been a star right from the beginning. [...] I will recommend the folklore company to anybody and will definitely be using them again myself. Thank you so much for a wonderful service and even better wall hangings!!”

- Becci

Embroidery for DIY or ready made wall hangings

This is what we offer

We offer a large variety of exclusiveembroidery patterns andaccessories likeunique scissors andDMC embroidery floss. You can order our patterns as ready made wall hangings via ourdesign editor, as pre designedembroidery kits or as custom made kits or pattern pdfs.

Does a large canvas feel like too much? We also offer affordablemobile cases made for cross stitch suitable for iPhone 5, 5s, 6 and 6s. A fun, new way to get creative!

Embroidery should be fun from start to finish, whether you love to create your own pattern from scratch or just enjoy the actual needle work we want to give you all the possibilities for you to unleash your creativity. Our design editor is created with both professionals and beginners in mind, to ease the hassle of manually creating a pattern and to inspire to do more. Focus on doing what you love - Embroidery!