The Folklore Company
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Get familiar with embroidery slang

Get familiar with embroidery slang
When you're out and about, surfing the world wide web, you get a glimpse into many worlds and their individuality. The world of embroidery is no different. And, like many subcultures, it comes with its own vocabulary.  These words all seem so obvious to everyone else. WIP, SAL, UFO and frogging – it almost takes a genius to figure those out. We took a dive into the language of embroidery and found a few favorites that we will be adding our vocabulary. Let's start with a tricky...

When all you need is a little inspiration

When all you need is a little inspiration
We are still feeling the promises of new beginnings that seem to be attached to a new year. There are new adventures to plan and new projects to dive into. Maybe all you need is a little inspiration to get started?  Finding those sources of inspiration is truly amazing. It could be a quote, an update to a proverb or a lyric that really resonates with you. We add them as a screen savers on our phones, write them down to remember when needed, send them for a laugh to our friends. Maybe...

What a year we've had!

What a year we've had!
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8 tips on how to slow down during the holidays

8 tips on how to slow down during the holidays
It's been full steam ahead lately and Christmas eve is almost here. Instead of relaxing and getting into the Christmas spirit we are planning shopping, parties and visits to friends and family all over the place. Sometimes we need a reminder to slow down, take a breath and try to relax during holidays like these. We have put together 8 tips that might help you on the way to a relaxing Christmas. 1. There's no such thing as perfect. A gentle reminder that even though things might not...

Kreativa Karin – new pattern for the kid’s room

Kreativa Karin – new pattern for the kid’s room
With cute and colourful animals, Kreativa Karin frames the name of the person who has changed someone's life. She is behind the design of our latest pattern, where she puts the children in focus with fun animals and beautiful colours. "I think animals fit most children and it will be a playful decoration in the children's room with many details to look at." You probably recognise Kreativa Karin from TV. She competed in the program Superskaparna and has worked as an editor at SVT's...

TrendStefan's embroidery collection - Mischievous and contemporary

TrendStefan's embroidery collection - Mischievous and contemporary
Stefan ”Trend Stefan” Nilsson is a Swedish trend hunter. He’s well known for his yearly analysis in Swedish television where he usually talks about upcoming trends, both in a detailed way and in a more general manner. The past two years he’s talked a lot about sustainability, the ”perfectly imperfect” and trends regarding creating a calmness in the way we decorate our homes. The trends he calls ”Dusk” and ”Saturday Satori”, mentioned in January this year, both contain a lot of organic...

Embroidery - one step closer to mindfulness

Embroidery - one step closer to mindfulness
Right now the Swedish blogger UnderbaraClara is hosting a contest at her Instagram where you can win a custom designed embroidery kit from our design editor! Write a comment with what you would write on your very own wall hangning at this post to participate. - Swedish - Letar du efter en paus i vardagen? Söker du en alldeles lagom kreativ utmaning? Längtar du efter total mindfulness? Eller är du en diy-person som känner att tiden inte riktigt räcker till? Då har du kommit helt rätt. Vi på...

10 ways to upcycle your clothes with embroidery!

10 ways to upcycle your clothes with embroidery!
We (The Folklore Crew) obviously love everything embroidered so I might be biased on the subject but I am completely in love with DIY embroidery on clothes! I've listed 10 times embroidery on clothes was done just right. 1. Dress to express for success! (Images are linked to their souce) Let’s start out with the subtle: a simple little quote on a pair of jeans. Such an easy way to get your own touch on your favorite pants! 2. Foxy! If you’re more of a quirky person the...

Hanna Karlzon - Illustrator and graphic designer

Hanna Karlzon - Illustrator and graphic designer
Today (2018-03-23) we launched our collaboration with the Swedish illustrator Hanna Karlzon. Hanna lives in Umeå in the north of Sweden and started her own company as an illustrator and graphic designer in 2013. She's probably most known for her dreamy illustrated coloring books for adults. We were curios about her life and business and decided to ask her a couple of questions. Hi Hanna and welcome to The Folklore Company! We're so glad you're joining us! We've finally...

How to create a personalized tote bag with cross stitch

How to create a personalized tote bag with cross stitch
We have brought in a couple of new items for our shop: tote bags and water-soluble canvas (which essentially is a plastic with holes). The special canvas makes it possible for you to make perfect cross stitch on everything. Design your pattern in our shop, add the water-soluble canvas to your cart and choose an item worthy to add some stitching flare. So today I'm going to show you have to transfer your embroidery pattern on to a tote bag! A beautiful AND practical way to use your...

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