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Best selling: Moomin collection
9 wonderful Moomin embroidery kits

Our pattern designers

We collaborate with a number of talented pattern designers from whom we can present a lot of our amazing embroidery patterns. All of the designers come with their own unique style, from classic to playful. By offering a large variety of embroidery patterns we hope that there is something for everyone. Read more about each of our pattern designers below and check out their patterns!

Emma Congdon embroidery
Emma Congdon

Emma Congdon is a freelance graphic designer from London with more than one string to her bow! As a freelance designer Emma works with a variety of tasks, ranging from creating cross-stitch patterns to designing advertising campaigns for major...

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Karin Holmberg embroidery and needlework
Karin Holmberg

Karin is one of Sweden’s best known profiles in embroidery. With a popular blog, author of several books on needlework and frequently hired for workshops and seminars Karin has made... 

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Modern Folk embroidery cross stitch patterns
Modern Folk

As the designer behind the label Modern Folk Jacob makes fabulous cross stitch patterns. His inspiration comes from Scandinavian and Nordic folklore, which is evident... 

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Svarta Fåret embroidery and yarn
Svarta Fåret

Several of our designs come from one of Sweden's largest and most reputable brands in yarn and embroidery - Svarta Fåret! (The Black Sheep)

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Hanna Karlzon, illustrator and graphic designer
Hanna Karlzon

Hanna Karlzon is a Swedish illustrator and graphic designer most known for her coloring books for adults. Now she enters the world of embroidery in collaboration with us...

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Kreativa Karin - DIY and craft
Kreativa Karin

Kreativa Karin is a professional crafter and runs one of Swedens most popular Instagram account for craft and DIY...

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The Folklore Company embroidery patterns
The Folklore Company

The Folklore Company's vision is that by encouraging and preserving craft traditions, new generations will see the art and the fun...

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