The Folklore Company Logo
Best selling: Moomin collection
9 wonderful Moomin embroidery kits

Our privacy policy

General information

In order to give you the best experience whether it's on our site, through our newsletter or direct contact with you as a custormer via e-mail, social media or any type of communication, we store some necessary data about you.
With that said we do not save information that does not have a purpose and will not store it longer than necessary.

From the 25th of May 2018 the General Data Protection Regulation (GDPR) is enforced and this is how we follow it.

The Folklore Studio
All information related to The Folklore Studio is stored in databases we control that are hosted at Heroku.

If you choose to sign up to "The Folklore Studio" (to create your own account at we will at least save your email adress as well as your entered name or nickname and a password. If you choose to you can add more personal information about yourself such as a profile picture, your birthday, your country, state, region and city as well as a short biography.

All patterns from our various design tools that you choose to save will be stored in our database. Designs that you decide to share publicly will be visible to others browsing the Gallery, or anywhere we chose to share them. Please don't share any personal or sensitive information. We take no responsibility for what you decide to share publicly we do however have the right to remove any pattern that we don't consider belong on the public Gallery. We take the right to share and publish  any creations that is publicly shared in our Gallery on other platforms and other contexts like our Social Media, Newsletter etc.

In order to keep track of your session at The Folklore Studio we also store a session cookie in your browser as well as session information in our database.

Copyright and other intellectual property rights

The Folklore Company holds (through ownership or license) the rights to the content of this site. Unless otherwise stated in this agreement, you are not entitled to copy, make available or use the contents of these pages without the permission of The Folklore Company.

The Folklore Company grants a limited, non-renewable license for you to use the design tool on the Website and the design elements therein for creating custom designed designs, which can be purchased in accordance with these terms of use for private use / own use (see also for private use / own use above). The Folklore Company will be compensated for your use of the design tool through your (any) purchase of the design in accordance with these terms. Your use (outside of the design tool) of the pattern that you have developed using the design tool is thus conditional on the purchase of the pattern by The Folklore Company. Unless otherwise indicated by mandatory law, you have no right to seek access to the design tool's underlying source code or structure or access the design tool with any interface other than what we provide.

As a customer and/or user, you are responsible for ensuring that the design elements that you create yourself with the help of the design tool do not infringe on the rights of another person or company, such as copyright or design right. The Folklore Company has no liability to you or any third party for the design that you develop yourself.

If you sign up for our newsletter we store your email-address via the Newsletter service Mailchimp. Mailchimp keep their physical servers in the USA and are by no means allowed to share your information. If you no longer wish to subscribe to our newsletter you can at any time unsubscribe (bottom link in every newsletter) or contact us if you need help at

Specific communication
If you contact us through email or social media or any other way where your personal information is attached digitally (your name, email, phone number etc.) we will keep the correspondence history for as long as it's needed based on the specific case and then delete it.

Visitors at our site
If you are a visitor at our site and have not explicitly signed up for our newsletter or made a purchase the only information we store about you is cookies in order to give you the best experience when it comes to preferred language, to keep an ongoing cart and so on. Read more about how we use cookies.

If you comment on any on our blogposts you will do so through a third party service called Disqus. You can comment anonymously or as a logged in Disqus member. If you comment as a Disqus member they will be the controller of the data but we are both responsible for it being handled properly. Read more about their privacy policy here.

If you make an order from our webshop we store the following necessary information about you to deliver your products and to get in contact with you:

First name, last name, Company/Organization, E-mail, Address, Postal number, State, country, phone number and pattern data (motif, text).

We store your customer information for 7 years based on the laws of Swedish book keeping, after that the customer information will be anonymized.

Customized pattern data will be stored for the same amount of time as a service so you can get access to your digital files when you need them. However these can be removed upon request at any time after we've delivered your order.

In addition to your physical contact information our e-commerce system (Textalk Webshop) also stores your IP-address.

Our connected payment services store additional data when a customer make a purchase. We currently offer "Klarna Checkout" and "PayPal" as our payment services and they, as well as we are, are GDPR compliant.

Read PayPals privacy policy.
Read Klarnas privacy policy.

Your data within our company
Only relevant personel will get access to your personal data (for delivery of your order etc.)

Your rights

As a customer, you can at any time, demand to get a copy of, an edit or deletion of the data we store about you. You also have the right to lodge a complaint with a supervising authority.

Contact us at info@folklorecompany with an questions or requests regarding this.