The Folklore Company Logo
Best selling: Moomin collection
9 wonderful Moomin embroidery kits

Terms and conditions


Cards, invoice, payment or bank transfer: choose the method that suits you best. In The Folklore Company's online store, you pay quick and easy with Klarna Checkout or Paypal.

Please note: You don't need a Paypal account in order to make your payment. Allowed card types include Visa, MasterCard and American Express. It is also possible to pay with funds on your Paypal account.


We ship world-wide, and use Swedish delivery agent PostNord and UPS. (With UPS the order is delivered to the closest 'access point'.)

Small packages with a thickness of up to 3 cm are sent as letters being delivered directly into your mailbox. Larger packages are sent as parcels, to be collected at your nearest post office. It is the buyer's responsibility to specify a correct shipment address when placing the order.

Shipping cost is determined by the delivery country according to the table below. The total shipping cost is always explicitly shown in the checkout process when placing your order.

Products (stocked products and personal designed embroideries) are normally packed and dispatched within 1-2 business days. If for some reason this should change, i.e. due to high season, there will be information about this on our website. In cases where the products are not in stock, delivery time may be longer. Information about this will be sent to the e-mail that was specified when the order was placed.

Due to the Covid-19 situation, the delivery times are longer (2-4 weeks) when using the local delivery agencys. Therefor we recommend UPS when shipping international. Estimated delivery time after being dispatched: 3-5 business days.

The total delivery time, including packing and dispatching, is under normal circumstances as follows:

Delivery area Within Sweden Europe (EU) Europe (non-EU) Outside Europe US (UPS recom.)
 Delivery time  1-3 business days 4-6  4-6  5-14 4-8
 Shipping cost

6 USD incl VAT

9 USD incl VAT

ex VAT

ex VAT 

11 USD
ex VAT  

Shipping costs are converted to other currencies according to daily currency exchange rates from the European Central Bank. Click here to convert between currencies.


Claims for workmanship

All goods are checked carefully before sent to you. If your item is damaged, you received the wrong product or the wrong amount of products, we ask you to immediately contact us at

Complaints must be made within a reasonable time after discovery of the defect. At a complaint, you as the purchaser must be able to demonstrate that the problem of the product was already at place at the time of delivery. Products that are specially designed just for you – for example personally designed embroidery patterns – will not be changed unless the error in the shipment lies with us.

Right of withdrawal

You have right to cancel a purchase made in Sweden within 14 days from the date you receive the goods. When multiple products are ordered to be shipped on several occasions, terms of withdrawal is valid from the date you receive the final product. If you wish to cancel your purchase, please email us within 14 days at

You have the right to examine the goods, but if it is to be returned it shall be "essentially unchanged". If you have used the product or handled it in a way that is not necessary in order to examine it, we have the right to demand compensation for the product's value decrease.

No later than 14 days after you told us that you regretted your purchase, must the product be returned to The Folklore Company at the address c/o Kungsbrodyr, Bolshedens Industriväg 18, 427 50 Billdal, Sweden. After we have received and checked the item, we will pay the commodity value within 14 days. When a product is returned, it is you as the customer who pays for the return cost.

As for your own personalized embroidery (PDF, DIY-kit or ready-made embroidery) or bespoken fabric, we want to alert you that the right of withdrawal no longer apply. This is because the product was manufactured according to the consumer's specifications and clearly personalized.

Damaged goods

As a customer you should always check the goods on delivery. If goods are damaged during shipment, immediately notify the Post Office. Always save the confirmation you receive of that your goods are damaged. The damage should then be investigated by the postal service, and the product shall therefore not be repaired, sold, returned or moved from the shipment address. Contact us at as soon as possible after you found the damage.

Prices and VAT

All prices are stated including Swedish value added tax (VAT) of 25 %. For customers outside the European union – and non-Swedish corporate customers within the EU that can provide a valid VAT-number – VAT will not be added. The size of the VAT will be explicitly shown when the order is placed. For customers outside the European Union, customs duty may be added according to local regulations. Such fees will be charged by the delivery agent.

On our web site, you can choose one of the following currencies for showing product prices: SEK (Swedish crowns), EUR (Euros), USD (US Dollars) and GBP (Pound Sterling). You can also choose to place your order with any of these currencies. Please note that there may be payment methods that do not support all these currencies.

Privacy policy

You can read about our privacy policy here.

Private use

We sell our products and grant the right to use our design tool for private use / own use. This means that you can order our goods and buy ready-made designs or designs created using our design tool (under the conditions stated here) for use in the private sphere.

Companies may order our goods for their own use, not for resale / further assignments. In other words, you are not allowed to resell products we provide under these terms. Therefore, you may not purchase pre-designed designs, designs created using our design tools, ready-made embroidery or other products from us for resale or further assignments without our written approval. You may also not sell embroidery that you have made using patterns created using our design tool.

Do you want to use our design tool, our products or services in business? How fun! Such use is not covered by these terms, but we would like you to contact us and we will discuss the terms of the desired use.

Copyright and other intellectual property rights

The Folklore Company holds (through ownership or license) the rights to the content of this site. Unless otherwise stated in this agreement, you are not entitled to copy, make available or use the contents of these pages without the permission of The Folklore Company.

The Folklore Company grants a limited, non-renewable license for you to use the design tool on the Website and the design elements therein for creating custom designed designs, which can be purchased in accordance with these terms of use for private use / own use (see also for private use / own use above). The Folklore Company will be compensated for your use of the design tool through your (any) purchase of the design in accordance with these terms. Your use (outside of the design tool) of the pattern that you have developed using the design tool is thus conditional on the purchase of the pattern by The Folklore Company. Unless otherwise indicated by mandatory law, you have no right to seek access to the design tool's underlying source code or structure or access the design tool with any interface other than what we provide.

As a customer, you are responsible for ensuring that the design elements that you create yourself with the help of the design tool do not infringe on the rights of another person or company, such as copyright or design right. The Folklore Company has no liability to you or any third party for the design that you develop yourself.

Other information

We reserve the right for any typographical errors, errors in information and errors in specifications on any of our existing products and services. All pictures on our sites should be seen as illustrations, and we can not guarantee that the image reflects the product exactly.

When creating a personal designed pattern, the customer is resposible that the text is ok to use in regards of copyright and other applicable laws and regulations.

Unless otherwise stated, the smallest cuttings of fabric per item is 50 cm.

If you are under the age of 18 you must have parental permission to order from us.